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Case Study – Australia Post

Australia Post is an iconic Australian brand ranking in the top 5 most well know brands throughout Australia, in July 1975, Australia Post updated its image with the highly distinctive “P” symbol / logo that is so familiar to us today.

Scope of Project: Rebrand existing signage to meet current corporate branding guidelines.

The Dandenong Australia Post site underwent a complete rebranding and site modification.

Our focus were the 2 main entry point signs (A, Pylon Sign and B, Directional Sign) were key elements that Australia Post wanted to see a significant difference in the final presentation of the signs.

The existing signs had been manufactured and changed over the years which meant the structures had undergone numerous changes and additions creating uneven and out of square structures.

Icon Creations worked together with the Australian Post Project Management team to develop a suitable design, manufacturing and construction process which would meet both brand and budget requirements, with the final result providing a very clean, professional and modern look which is being rolled out across the country.

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