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Case Study – Westpac

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Westpac, communicating the brand experience through the built environment

Scope of Project:

Westpac, communicating the brand experience through the built environment.

The challenge for re-branding Westpac branches across Australia was giving people a reason to visit branches when most banking transactions are no further than a click away.

The design concept brings Westpac branches back to a local level with a focus on context and community. “With the emphasis on making the branch more real, more human,”

To create these connections with local community, three different material palettes were utilised. Each palette is specific to the branch’s context – city, suburban or regional – and respects the history and individuality of the branch building. The materials used in the fit-out are a sophisticated blend of neutral tones with a splash of red in the signage.

Like the rest of the re-branded Westpac branches, the new branch design makes use of eye-catching signage – referred to as ‘conversation starters’ – to advertise the bank’s services and introduce employees and the bank manager.

When engaged our value engineering input provides guidance on planning efficiencies to review design, prototyping signage elements to ensure multiple site adaptability, material availability, suitability and durability, manufacturing techniques, freight, logistics and installation.

Icon Creations are highly attuned to Westpac’s need for the retail environment to become operational and start generating income, that’s why choosing a contractor with in house control and expertise is critical.

Servicing the retail sector require’s a commitment that’s quite distinct from others. Its all about the consistency and reliability. What makes Icon Creations stand out is our knowledgeable and experienced people, in-house resources, supply chain partnerships and logistical know how as a contractor.

Your brand must work hard

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